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10 Worst Marketing Fails Of All Time

In Marketing by Olivia

Creating a successful marketing campaign can be one of the most challenging aspects of running a business. 

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Sole Survivors – the top 10 coolest trainers of all time

In Marketing, Off-Topic by Casey

Sole Survivors – the top 10 coolest trainers of all time   The trainers your mum moaned about you wearing to school have now kicked their way into the cloistered corridors of big business. Not …

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5 Ways to Leverage LinkedIn for Your Business

In Digital Advice, Marketing, Social Media by Elliot Thompson

5 ways to leverage LinkedIn for your business   Social networking sites occasionally suffer from a bad media rep and are sometimes slated as impersonal and intrusive. However, they’re essential platforms for businesses building an …

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10 Simple SEO Tips for Your Small Business

In Business Growth, Digital Advice, Google, Google AdWords, Marketing, News, Pay Per Click, SEO by Casey

10 Simple SEO Tips for Your Small Business   SEO (search engine optimisation) is the process of increasing your website’s search engine position through organic (non-paid) means. For those of you just getting acquainted with …

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5 legendary logos and the genius in their genesis

In Marketing, News, Uncategorized by Matthew Dewhurst

Any business that’s serious about success will have taken the time to design a logo that’s iconic and imaginative. A logo plays as fundamental of a role in the growth of your business as your …

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Digital marketing translated

The top 10 digital marketing terms translated for your business

In Digital Advice, Marketing, News by Olivia

The top 10 digital marketing terms translated for your business Discussing digital marketing shouldn’t sound as garbled as a robot regurgitating concrete poetry. So by ditching the jargon, we can chat more clearly about how …

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Customer Segmentation

Segmentation – grabbing your customer cake

In Buyer Personas, Google Analytics, Marketing, News by Olivia

Segmentation – grabbing your customer cake Segmentation allows your business to focus its resources effectively on a specific target market — it’s a sharp shooter, rather than scattergun approach. This process will make it easier …

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Is digital marketing worth it? 3 reasons it gets results

In Content, Marketing, SEO, Social Media by Olivia

Is digital marketing worth it? 3 reasons it gets results If you’re a no-nonsense business owner, the search for a simple digital strategy can have more twists and turns than Theresa May’s Brexit plans. And …

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Back of the net — 3 reasons blogging scores winners for your website

In Blogging, Digital Advice, Marketing by Olivia

Back of the net — 3 reasons blogging scores winners for your website Blogging’s one of the best ways to make the most of your website, so it’s a crucial part of a winning digital …

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