Customer Segmentation

Segmentation – grabbing your customer cake

In Buyer Personas, Google Analytics, Marketing, News by Olivia

Segmentation – grabbing your customer cake Segmentation allows your business to focus its resources effectively on a specific target market — it’s a sharp shooter, rather than scattergun approach. This process will make it easier …

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Google-Analytics-Guide-Scenicus

Marketing tools: our ABC guide to Google Analytics

In Google Analytics by Olivia

You might have thought you were too old to be relearning your ABCs, but when those letters stand for Acquisition, Behaviour and Conversion, a little extra schooling is required. So today, class, we’re discussing Google …

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