Customer Segmentation

Segmentation – grabbing your customer cake

In Buyer Personas, Google Analytics, Marketing, News by Hannah

Segmentation – grabbing your customer cake Segmentation allows your business to focus its resources effectively on a specific target market — it’s a sharp shooter, rather than scattergun approach. This process will make it easier …

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Buyer-Persona-Blog-Scenicus

How Buyer Personas Help You Better Understand Your Customers

In Buyer Personas, Websites by Olivia

Let’s chat about one of your customers. Her name is Katie, she works in data management and makes about £27,000 a year. Aged 28, Katie’s disposable income is reasonably high for someone her age, and …

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