Google-Tour-Inside-Business-Scenicus

Enhance your Google Listing, improve click-through rates and show new clients around your practice without having to lift a finger.

You’ve probably used Google’s Street View before? Whether you’re planning a journey or visiting somewhere for the first time, you may find yourself taking a sneaky look on Google’s Street View first to make sure everything is okay and that you’re going to end up in the right place; it offers you that little bit of reassurance before you set-off! …

Buyer-Persona-Blog-Scenicus

How Buyer Personas Help You Better Understand Your Customers

Let’s chat about one of your customers. Her name is Katie, she works in data management and makes about £27,000 a year. Aged 28, Katie’s disposable income is reasonably high for someone her age, and she’s likely to purchase her goods from the higher end of the market. She’s more likely to splash out in Marks and Spencer’s than scrimp …

Google-Analytics-Guide-Scenicus

Marketing tools: our ABC guide to Google Analytics

You might have thought you were too old to be relearning your ABCs, but when those letters stand for Acquisition, Behaviour and Conversion, a little extra schooling is required. So today, class, we’re discussing Google Analytics, an essential tool for marketers around the world – and a key component when it comes to measuring and creating effective digital strategies for …

Local-SEO-Blog-Scenicus-Digital-Marketing

Why Is My Business Not Showing Up on Google?

It’s enough to give you nightmares. You’ve nailed the logo, fine-tuned the branding and perfected the photography … all that remains is to flick the switch on your new website and watch the customers and profits roll in. You wait. You wait some more. Nowt. Nada. Zilch. Like a birthday party for the UK’s most unpopular man, your shiny new …

Facebook-Login-Page-Scenicus

Facebook Ads are a cost-effective way to connect with people and grow your business

Winning new clients is easy … but you need to make sure you’re utilising every traffic channel that’s available to your business. Remember: more people visiting your website = more people visiting your practice. On the right, is a simple diagram to show the different channels that generate traffic for your website – this is your business’s traffic funnel. Here’s …

Optimising-Content-For-Search-Engines

Why Your Content Needs To Be Optimised For Search Engines

The inner workings of the internet are incredibly complicated, a series of nodes communicating with each other using billions of dense and ever-changing algorithms. Comprehending its immensity would be a bit like trying to imagine the entire endless mass of the universe. But one fact about the internet is incredibly simple: without optimising your web content properly, your site will …

AdwordsBlog

Google Display Network Explained

Everything you need to know about the Google Display Network (but were too afraid to ask) If you’re anything like the rest of us, you spend faaaaaar too much time online. Whether you’re obsessed with cat memes, taking pointless personality quizzes on BuzzFeed, or simply keeping up with news in your industry, statistics show that 95 per cent of your …

Business-Owner-Creating-A-Blog

How Blogging Benefits Your Business

If you’ve heard it once, you’ve heard it a million times: “Your practice should have a blog.” “Why aren’t you on the blogging bandwagon?” “Blogging helps your SEO.” But you’re not a writer. You don’t know enough about good content or what your audience would enjoy. In your mind, pushing a tank up Ben Nevis would be preferable to coming …

Google-Reviews-Importance

The Power of Google Reviews and How They Can Help You Win New Clients

Making the most of Google is vital for any business keen to succeed. Traditional offline marketing techniques like parish magazines, local newspapers and even that big yellow book are no longer enough – to win new clients and put your business in front of the right people at the right time, you need to consider: – Your Google position – …

blog-security

How to Secure Your Website and Keep Your Customers’ Trust

How important is it for customers to trust your business? Unless you’re the kind of proprietor who enjoys burning money, we’d wager that consumer confidence in your company is absolutely vital … … but this trust should extend beyond your practice’s four walls. More specifically, your online presence should be designed to enhance your credibility – and one way to …