About the Author

Olivia

Young ball holding his hands to his face.

10 Worst Marketing Fails Of All Time

In Marketing by Olivia

Creating a successful marketing campaign can be one of the most challenging aspects of running a business. 

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Yorkshire Day 2019 – 5 champion ways to celebrate

In News, Off-Topic by Olivia

August 1st is Yorkshire Day – a celebration of the rich history and heritage of Britain’s biggest and most beautiful county.

It was first celebrated in 1975 by the Yorkshire Ridings Society as a form of protest against local government reforms introduced in the previous year. The holiday has since grown in popularity, with fun and entertaining events taking place across the county.

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Digital marketing translated

The top 10 digital marketing terms translated for your business

In Digital Advice, Marketing, News by Olivia

The top 10 digital marketing terms translated for your business Discussing digital marketing shouldn’t sound as garbled as a robot regurgitating concrete poetry. So by ditching the jargon, we can chat more clearly about how …

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Customer Segmentation

Segmentation – grabbing your customer cake

In Buyer Personas, Google Analytics, Marketing, News by Olivia

Segmentation – grabbing your customer cake Segmentation allows your business to focus its resources effectively on a specific target market — it’s a sharp shooter, rather than scattergun approach. This process will make it easier …

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Increase Mobile Traffic

5 ways to hook mobile customers

In Business Growth, Mobile, SEO by Olivia

5 ways to hook mobile customers With almost everyone carrying some kind of phone or tablet, mobile optimisation is one of the best ways to bag high-intent customers for your small business. Mobile searches have …

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Is digital marketing worth it? 3 reasons it gets results

In Content, Marketing, SEO, Social Media by Olivia

Is digital marketing worth it? 3 reasons it gets results If you’re a no-nonsense business owner, the search for a simple digital strategy can have more twists and turns than Theresa May’s Brexit plans. And …

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Scenicus Blogging WordPress

Back of the net — 3 reasons blogging scores winners for your website

In Blogging, Digital Advice, Marketing by Olivia

Back of the net — 3 reasons blogging scores winners for your website Blogging’s one of the best ways to make the most of your website, so it’s a crucial part of a winning digital …

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GDPR

GDPR arrives on 25th May — get your business ready

In Data Protection, GDPR, Websites by Olivia

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Social media apps

Social media for small business — 2018’s 4 hottest trends so far

In Social Media by Olivia

Social media for small business — 2018’s 4 hottest trends so far It’s impossible to chat about 2018’s social media headlines while ignoring the calamitous clusterfunk of the Facebook Cambridge Analytica scandal. The ethical indiscretion …

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Web Design

3 Ways Web Design Influences Customer Experience

In Websites by Olivia

3 Ways Web Design Influences Customer Experience When the first websites emerged in the early 90s, the thrill of having any kind of online presence pushed niggling complaints about slow loading times, boxy graphics and …

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