10 Simple SEO Tips for Your Small Business
SEO (search engine optimisation) is the process of increasing your website’s search engine position through organic (non-paid) means.
For those of you just getting acquainted with the SEO world, the impact that a well-developed SEO strategy can have on a business may come as a surprise.
However, popular marketing tools, such as social media and paid advertising, while important, pale in comparison to the power of SEO, as the majority of online traffic is driven to websites by search engines. So a website that works well with the search engines has the potential to attract a lot of visitors.
1. Site Structure
You could implement the next nine tips on this list and you still wouldn’t see desired results, until you’ve adapted your site structure. This is because search engines need to be able to easily understand your website.
The primary function of any website is to attract visitors, so if your site structure isn’t user friendly, visitors will look elsewhere, namely your competitor’s site. Since Google demotes websites based on low conversion rates and low levels of traffic, a top-quality site structure is essential.
2. Mobile Optimisation
In 2018, mobile searches overtook desktop, with 52.2% of total website traffic coming from mobile phones. In response to this, Google implemented mobile-first indexing, which prioritises the mobile version of your website over the desktop one. Therefore, by having a mobile friendly site, your chances of attaining a high position on Google are significantly increased.
3. High Quality Content
Search engines are prioritising content more than ever before, when determining a website’s ranking in the search engines. It’s therefore vital that you’re producing regular, high-quality content and that your website copy is up to scratch. By doing this, you’ll demonstrate to the search engines that your business has something useful to offer consumers and is worthy of a high position.
4. Optimise your images
It’s easy to forget that content isn’t exclusively reserved for text. In fact, it’s extremely difficult for a website to gain any search engine visibility without images, so you need to add eye catching visuals to your site.
However, search engines can’t physically see images, they require textual information. This is easily achieved by adding Alt text – short image descriptions which help search engines understand your image and determine its relevance to search queries.
5. Meta Descriptions
When displaying search results, Google shows a meta description, a 150 -160 character snippet which summarises the content of the page. This snippet is essentially a mini advertisement for your web page, that entices users to check it out. Therefore, you should ensure that every page on your site has a carefully optimised description, that contains your target keywords and effectively conveys the relevance and USP of the content on that page.
6. Site Speed
Site speed is another factor which contributes to your website ranking. In fact, research by Google found that 53% of people will abandon a page if it takes more than three seconds to load.
PPC (Pay-per-click) advertising is a welcomed addition when developing a more robust SEO strategy, in particular, when mobile optimising your site. This is because mobile screens are unable to display as much information as computer screens, so require more scrolling to see the equivalent number of searches. Therefore, paying for an ad to be displayed near the top of the organic search results is a great way to get noticed by more people.
8. Broken pages and Links
Broken links are frustrating and Google looks to reduce small irritations like this as much as possible. So you need to fix any broken links on your site, it’s a quick, easy and effective way of showing both the search engines and your visitors that you have a quality website.
Backlinks are links published on external sites that link back to your own site. Think of backlinks as references for your business website, so the more positive and trustworthy references you have, the more favourably the search engines will view your site and reward you with a higher position.
There are several ways to create backlinks, such as getting a link from an online directory, producing your own content or developing an outreach strategy.
10. SEO Agency
There are a lot of components involved when creating an SEO strategy, so it can quickly become confusing and overwhelming to smaller businesses with limited resources. So sometimes the best thing to do is to seek advice from an expert, who can provide perfectly customised SEO strategies for your business.
The prospect of creating an SEO strategy may seem complicated and intimidating but it’s necessary if you want your small business to thrive within your industry. So start implementing these 10 top and your visibility will soon begin to soar.