Digital marketing translated

In Digital Advice, Marketing, News by Hannah

The top 10 digital marketing terms translated for your business

Discussing digital marketing shouldn’t sound as garbled as a robot regurgitating concrete poetry.

So by ditching the jargon, we can chat more clearly about how different tactics and strategies benefit your business.

If you value straight talking, here are 10 digital marketing terms translated into Plain English

1. Analytics

Analytics is the analysis of data or statistics related to your business. This can be data from Pay-Per-Click (PPC) advertisements, website visitor reports or almost anything else that can be measured. By using analytics you can identify what’s working well online and tweak your marketing strategy so that it connects with customers and drives sales.

2. Blogging

Short for web log, a blog is an online journal or an informative website which acts as a platform for writers to share views on a specific subject.  Blogging can be a great way for you to connect to relevant customers and send quality leads to your website.

3. Buyer Persona

Want to market towards your ideal customer? A buyer persona is a typical member of your target market that’s constructed using sample data. To bring them to life, a persona is generally given a full character backstory – including their name, job title, demographics, hobbies and even hopes and fears. This humanises your target audience and helps you to hone your marketing strategy. To look at personas and targeting in more detail, check out our related blog post.

4. Call to Action (CTA)

A Call to Action (CTA) is a web link, such as a text link or image, which directs current website visitors towards a specific landing page where they might fill in a contact form or even purchase goods or services. They’re used for enticing customers and increasing leads.

5. Click Through Rate (CTR)

If you’ve ever wondered about the amount of customers advancing to the next stage in their purchasing journey, Click Through Rate (CTR) is the relevant metric. It’s basically the percentage of people that click an ad, link or CTA to advance to the relevant page on your website and it’s a great performance indicator for these elements of your campaign.

6. Content

Content can be any piece of information you use to communicate with your audience and enhance engagement – it covers everything from blog posts to infographics and videos to white papers. It’s a vital part of any successful inbound marketing strategy, which involves subtly promoting your products and services by providing potential customers with free info that’s genuinely useful.

7. Conversion Rate

Conversion rate is the percentage of site users who complete a desired action on a single web page – like signing up for a newsletter, requesting a call back or buying a product. A high conversion rate indicates that a web page is performing well, and vice versa.

8. Link Building

In simple terms, link building is getting other websites to link back to your website. This can be great for search engine rankings. Want to know why? – when assessing the quality of the page, Google considers the number of links leading to the page from quality external websites as a key contributing factor.

9. Search Engine Optimisation (SEO)

In short, SEO ensures everything you do online is aimed at improving your search engine ranking. By using SEO techniques, your website will contain all the creative and technical elements necessary to appear on page one of results, which results in more exposure to paying customers and boosts profits.

10. Web Design/Development

Web design does what it says on the tin – designing your website so that it looks lovely and makes it easy for visitors to find the information they want.

Web development is slightly more technical and involves the ‘under the bonnet’ engineering which visitors can’t see, but is nevertheless essential for ensuring your site performs perfectly and can be maintained with minimum effort.

Whether your customer has a good experience on your website depends greatly on the powerful combination of design and development.

Now that we’ve chucked claptrap in the digital dungeon, your business can chat fluently with online customers – and no marketing opportunity will be lost in translation.

For more information on digital marketing, get in touch with us today.

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