5 ways to hook mobile customers
With almost everyone carrying some kind of phone or tablet, mobile optimisation is one of the best ways to bag high-intent customers for your small business.
Mobile searches have exceeded desktop queries for over 2 years — 57% of traffic comes from smartphones and tablets according to Search Engine Land.
Since investing in mobile web design is a must for SME marketing, these five ways to hook mobile customers will help you become the firm at everyone’s fingertips.
1. Improving User Experience
How well your website performs on mobile devices can dramatically affect the User Experience (UX). And UX is vital for SMEs as it creates a powerful first impression of your business that lasts.
When your website looks good, is simple to navigate and ensures customers find crucial info fast, they’re probably more likely to buy your products online or instore, return to your site later and/or refer you to a friend or colleague. And importantly, they won’t ditch you for a more switched-on competitor.
2. Increasing Mobile Speed
Website loading at a high speed? Great! Focusing on reducing loading times can improve usability and customer experience.
With over half of mobile users estimated to leave a site if it doesn’t load within 3 seconds and 70% of worldwide mobile connections still predicted to be 3G (according to Google), it’s vital for businesses to prioritise faster loading times.
3. Enhancing Visual Appearance
With a wide range of mobile devices on the market, it’s almost impossible to know what type of device a customer is using.
But mobile optimisation means customers will enjoy an enhanced visual appearance across the board and be able to navigate your site no matter what size of screen or type of device they have.
That means they can find you on any device whenever the need arises — whether they’re browsing the web at work, catching a train or crashed on the couch at home.
4. Boosting Local Search Results
You’ve probably used the phrase ‘near me’ in Google when looking for a local business, and the search frequency of these queries is increasing year on year.
So by claiming a free Google My Business profile and ensuring all of your information is up-to-date, potential customers will know how to find your website, and learn more about what you do, where you’re located and when you are open.
It’s also an effortless way to plus into Google’s powerful search network, so it’s an easy win for your enterprise.
5. Refining Compatibility
The compatibility of certain elements on your website should also be considered. For example, most modern mobile devices are unable to play Flash-based video and audio.
Video content can drive customer conversions and a short explainer video is a great way of letting customers know why you’re special in under a minute — but seek advice from an expert about the best formats to use for phones before filming your mini-masterpiece.
By optimising your website for mobile users, your business will be the talk of your town and beyond. Start making your mark today with these five fab tips.
For more advice on mobile optimisation, get in touch with us today.