New Year, new opportunities — 5 digital resolutions to help you make the most of 2018
Now that you’ve scoffed the last turkey sandwich and tucked your tinsel away for another year, it’s time to tweak and tune your digital tactics for the year ahead.
These top five digital resolutions will help your business make 2018 a humdinger.
1. Switch to HTTPS
If you haven’t yet secured your website by switching from HTTP to HTTPS, there’s no time like the present.
Web browsers like Chrome and Internet Explorer display a padlock icon to show that an HTTPS connection is in effect — this means communication between your site and the browser is encrypted.
If you don’t make the switch, customers accessing your site will receive a ‘not secure warning’ and you’ll drop down the rankings of search engines like Google.
2. Fresh content marketing
Now’s the time to take a fresh look at your content marketing efforts too.
Fresh, relevant content containing SEO (Search Engine Optimisation) keywords helps you to connect with customers and convince them that you’re the go-to firm for what they need.
And brilliant blogs, vivid videos and inspirational infographics will also help you climb the Google rankings — so it’s a definite double-whammy.
3. Speed up your site
Customers don’t have time to wait for slow websites to load — it turns them off your business and pushes them towards your competitors.
Search engines like Google take a dim view of slowpoke sites, too, and anything that’s detrimental to user experience will lead to your firm descending to the depths of their results pages.
Google PageSpeed Insights provides a good start towards making your site faster and user-friendly.
4. Mobile optimisation
Britain’s experiencing a mobile shopping boom — the estimated total annual spend nearly doubled from £13.5 to £27 billion between 2016 and 2017.
But only 18 per cent of UK small businesses have mobile-optimised websites that make shopping on phones as smooth and seamless as it is on larger devices.
So if your site isn’t sorted for mobiles, you’re missing out on a brilliant boost for your business.
5. Local SEO
If you want to target local customers effectively and capitalise on being the best in your particular business for miles around, you’ll need to use localised SEO tactics.
Grabbing a Google My Business listing allows you to tap into the power of the Google network — you can include your contact details, opening hours, photos and even customer reviews.
But you can also tweak your keywords to capture footfall from high-intent ‘near me’ queries and build links with local business directories and chambers of commerce — you’ll soon be a local legend.
Contact us today if you’d like to chat about following our digital resolutions — we’d love to help you make 2018 your business’s best year ever.